ANIMA Blockchain

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ANIMA Blockchain is an Italian startup based in Milan, founded in 2022. The company specializes in blockchain-based Digital Product Passports (DPPs), which provide products with unique digital identities. This innovation enhances authenticity verification, supply chain traceability, and customer engagement across various sectors, including fashion, furniture, wine, and electronics. The ANIMA platform allows brands to create and manage digital passports and NFTs efficiently. It features a user-friendly dashboard for real-time campaign monitoring and data integration, without requiring a Web3 wallet for basic use. The Digital Product Passports are linked to NFC tags and QR codes, enabling users to verify product authenticity and ownership through their smartphones. ANIMA also offers tools for visualizing and tracking products, along with APIs for supply chain authentication and customer insights. The company operates with a scalable Web3 platform that fosters direct connections between brands and consumers while ensuring privacy.