ChefSteps

chefsteps.com
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ChefSteps is a cooking company founded in 2012 by Chris Young and collaborators, originating from the Cooking Lab in Bellevue, WA. The company is now part of the Breville Group and is headquartered in Seattle’s Pike Place Market. ChefSteps features an experimental kitchen staffed by chefs, filmmakers, engineers, scientists, and designers who are dedicated to innovation in cooking. ChefSteps offers high-quality online content, including innovative recipes, detailed guides, engaging classes, and educational resources. Their platform emphasizes experimentation and accessibility, making cooking enjoyable for both novice and professional users. The company has developed tech-enabled products like the Joule sous vide device, which allows for precise temperature-controlled cooking through app integration. ChefSteps targets enthusiastic home cooks, particularly male chefs aged 25–44, to foster community growth and engagement.

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Direct33.0%
Referral15.0%
Social10.0%

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