FreshenUp.io provides a WordPress plugin designed to programmatically update and refresh old blog posts using AI. The tool allows users to set rules for targeting and updating outdated content, ensuring that posts remain relevant and optimized for SEO without triggering AI red flags from search engines. FreshenUp preserves the unique voice and writing style of the original content while expanding it naturally by adding 20% to 50% new content. The plugin integrates seamlessly with WordPress, allowing users to manage prompts, schedule updates, and approve changes directly from their dashboard. Key features include programmatic updates, natural content expansion, deeper insights into covered topics, and preserved writing style. FreshenUp avoids creating articles from scratch, enforcing fixed word counts, adding fluff, or using generic AI phrasing. The tool is particularly valuable in light of Google's emphasis on content freshness, as revealed in the May 2024 leaks, which highlighted metrics like lastSignificantUpdate and freshnessEncodedSignals as critical ranking factors. FreshenUp is ideal for website owners and content managers looking to maintain up-to-date, high-quality content with minimal effort.