Pocketflows

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Pocketflows is a marketing engine designed specifically for vertical SaaS platforms, focusing on small and medium-sized businesses (SMBs). The company creates embedded marketing automation tools that enable these platforms to offer advanced marketing capabilities directly to their users. This approach helps SMBs avoid the challenges of using disconnected third-party tools. Founded by Lucy Wang and Teddy Liu, Pocketflows aims to make high-quality marketing accessible to all small businesses. Their offerings include email and SMS sequencing, points-based loyalty programs, reputation management tools, AI-powered campaign generation, and a comprehensive data dashboard. The company emphasizes ease of integration with powerful APIs and customizable components, allowing vertical SaaS teams to implement marketing functionality quickly. Pocketflows values customer success, bold vision, and integrity in collaboration. They are supported by early-stage operators and venture capital investors, including Recall Capital. Notable customers include Barti, an EHR platform for optometry practices, and Moovs, which successfully integrated Pocketflows' API to enhance their CRM capabilities.