Practivated

practivated.com
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Practivated is an AI-powered platform designed to enhance fundraising skills for nonprofits, higher education, and healthcare organizations. Founded by nonprofit expert Mallory Erickson, the platform provides a safe space for fundraisers to practice authentic conversations through realistic simulations. It focuses on the emotional and relational needs of fundraisers, aiming to build confidence and improve donor engagement. The core offering includes customizable donor avatars and an AI coach named Tivy, which provides real-time guidance and personalized feedback. Users can engage in various scenarios, such as initial meetings and major gift asks, to refine their messaging and prepare for real interactions. The platform also offers immediate insights on communication effectiveness and team performance analytics, supporting both individual and team development. Practivated serves fundraising teams and individuals, helping them foster stronger donor relationships and drive successful fundraising outcomes.

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Monthly traffic trends

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Channel mix across the latest month

Search42.0%
Direct33.0%
Referral15.0%
Social10.0%

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