Proponent

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Proponent is a conversational-intelligence platform that helps Product Marketing, Sales and GTM teams understand their customers at scale. Modern revenue teams generate thousands of conversations every month — sales calls, onboarding sessions, customer interviews, support interactions. Most of this rich customer context is never captured, analysed or shared in a structured way. Proponent changes that. Our platform analyses customer conversations to identify: • Pain points and unmet needs • Objections and risks across deals • Product references and feature requests • Competitor mentions and market signals • Trends in customer sentiment and language Proponent transforms raw transcripts into organised, actionable insights that support core GTM workflows. Product Marketing teams use Proponent to refine messaging, validate ICP assumptions and develop narratives grounded in customer language. Sales and revenue teams use it to understand objection patterns, improve talk tracks and strengthen deal execution. Product and CX teams use the insights to detect friction points, uncover product gaps and prioritise improvements. We integrate seamlessly with CRMs, call-recording platforms and support tools, enabling teams to analyse their existing conversation data without changing how they work. AI-powered summaries, weekly digest reports, trend detection and an interactive AI chat interface make insights easy to find and share across the organisation. Unlimited-user access ensures everyone works from the same customer truth. Our mission is to help companies operate with a consistently customer-informed go-to-market strategy — using real language, real signals and real conversations. Proponent enables teams to make clearer decisions, move faster and stay aligned as they scale.