Pure Fi

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Pure Fi designs and manufactures premium optical connectivity solutions for a wide range of professional A/V applications. Our high-bandwidth Active Optical Cables (AOCs) are designed for extended runs, with zero latency and no EMI disruption. As a leading optoelectronics tech innovator, Pure Fi engineers and manufactures its proprietary chipsets in-house, with full control of the entire manufacturing and distribution process. This enables us to push the boundaries of what's possible to enable next-gen experiences and drive high-speed data over long distances to create smarter connected solutions for the professional A/V market, as well as other commercial, medical and prosumer applications. With our leadership in optoelectronics connectivity, high-performance, low-power semiconductors and robust manufacturing, Pure Fi brings the next generation of connected intelligence to the Pro A/V space.