ReelMetrics
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ReelMetrics is a private company founded in 2014, based in Leiden, Netherlands. It specializes in Big Data analytics for the global slot machine and casino gaming industry. The company employs around 12-13 people and generates approximately $3 million in annual revenue. ReelMetrics is independent and maintains no ownership ties to gaming operators or suppliers. The company offers a comprehensive slot data repository, analytics and optimization tools, and custom reports with real-time insights. Their services focus on enhancing game mix performance, purchasing decisions, and player targeting through advanced AI and empirical analysis. The team consists of gaming veterans and quantitative analysts, bringing extensive experience from various casino operations. ReelMetrics aims to support casino operators and gaming stakeholders by providing actionable insights and fostering a culture of data-driven discovery.
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