Why MoM Growth Matters
Startups rarely have long-term data. That’s why MoM growth is a powerful signal. It helps determine whether a company is accelerating or plateauing. Investors and founders use MoM metrics to validate early traction, measure product-market fit, and forecast momentum.
Basic MoM Growth Formula
The formula is simple:
MoM Growth (%) = ((Current Month - Previous Month) / Previous Month) * 100
For example, if a startup had 2,000 users last month and 3,000 this month:
((3000 - 2000) / 2000) * 100 = 50% MoM growth
MoM User Growth
Where to Find Growth Data
- Web traffic: Tools like SimilarWeb and EarlyFinder can estimate traffic spikes.
- Social signals: Post frequency, engagement, or upvotes from Reddit and X (Twitter)
- Product usage: Look for indicators like “users served,” downloads, or GitHub stars.
- Hiring trends: Increasing job posts often follow early growth.
What Good Growth Looks Like
EarlyFinder filters startups that hit 100%+ MoM growth. While high rates aren’t always sustainable, this type of momentum is a strong early indicator of breakout potential.
Benchmarks:
- 10–20% MoM: slow but steady growth
- 50–100% MoM: strong viral or paid traction
- 200%+ MoM: explosive growth — watch closely
Conclusion
MoM growth helps you detect winners early. By comparing public activity over short timeframes and calculating rate changes, you can validate whether a startup is accelerating — or just coasting. It’s one of the most effective tools for early-stage discovery and decision-making.