AdBacklog

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AdBacklog helps digital marketers manage campaigns without jumping between Ad Managers, GA4, Slack, emails, and spreadsheets. Plan, track, and optimize campaigns in one place — from idea to insight, across teams and channels. The platform is designed to bring structure, visibility, and alignment to every stage of the campaign lifecycle. Built by marketers and operators, AdBacklog was born out of the need for a better way to manage marketing campaigns. Tired of scattered tools and chaotic workflows, the platform combines powerful functionality with user-friendly design to empower teams to move from idea to impact with confidence. AdBacklog keeps every campaign organized, documented, and easy to share — so your whole team stays aligned. It allows users to monitor performance across Meta, Google, LinkedIn, and more — without switching tabs or losing visibility. The tool is built for marketers — no setup, no training, just start. It helps users log experiments, track performance, and move fast — without too much manual overhead. AdBacklog makes it easy to structure and track marketing work, becoming a go-to hub when sharing progress with clients. The platform is used by over 250 users worldwide, managing more than 5,000 campaigns and delivering over 5 million in revenue growth.