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Addoway is an online social marketplace founded in 2010, designed to facilitate buying and selling items while emphasizing trust through social connections. The platform operates similarly to eBay, integrating Facebook social graph recommendations to enhance user experience. Based in San Francisco and Scottsdale, Addoway has grown to feature over 400,000 listings, many imported from other marketplaces. The marketplace allows users to post and sell items for free, with features that include searching for products and sorting results based on friends' experiences. Addoway offers tools for sellers, such as the ability to import listings from eBay, Etsy, and Bonanza, as well as premium accounts for enhanced visibility. The platform supports payments through Google Checkout and PayPal, ensuring a secure transaction process. With a focus on reducing fraud and anxiety in online sales, Addoway continues to grow its user base and enhance its offerings.

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Search42.0%
Direct33.0%
Referral15.0%
Social10.0%

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