Adgravity

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Adgravity is a digital marketing company that specializes in data analysis, programmatic purchasing, and optimizing advertising budgets. It operates as a Data Management Platform (DMP) within the advertising technology sector, providing tools for digital marketers to enhance their advertising strategies. The company focuses on helping clients analyze data, automate ad purchases across various platforms, and maximize return on investment for digital advertising. Adgravity supports server-side tagging through Google Tag Manager, which enhances data analytics capabilities. Its offerings are designed to compete with other platforms in the adtech space, emphasizing efficient ad delivery and campaign management.