AIM - European Brands Association

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AIM, or the Association des Industries de Marque, is the European Brands Association that represents manufacturers of branded consumer goods across Europe. With a membership of 2,500 businesses, ranging from small and medium enterprises to multinational corporations, AIM advocates for key policy issues that impact the design, distribution, and marketing of brands. Collectively, its members generate around €653 billion in annual sales and support two million jobs in Europe. AIM's mission is to foster an environment of fair competition for brands, promoting innovation and ensuring value for consumers. The organization focuses on various policy areas, including consumer protection, intellectual property, sustainability, health, and competition policy. AIM engages in policy advocacy through activities like brand lectures and roundtables, and it actively participates in EU legislative discussions, producing resources and reports to support its members. Based in Brussels, AIM operates with a small team and reported an annual revenue of $14.6 million in 2025.