AURA COSMETICS

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Aura Cosmetics is a Serbian cosmetics company founded in 1996 in Niš, Serbia. It specializes in producing and distributing a wide range of cosmetic products, focusing on makeup, skincare, and body care. The name "Aura" is derived from the Latin word for gold, symbolizing glow and light. Over nearly three decades, the company has established itself as a leading player in the Balkans cosmetics market. The company emphasizes quality and has achieved several milestones, including adopting ISO quality standards and achieving GMP standards for EU market entry. Aura Cosmetics is committed to continuous improvement, employee training, and environmental responsibility, operating as a cruelty-free brand. Their product range includes lip care items like Butter Lips balm, body care products such as Raspberry Ice Cream Shower Gel, and various makeup tools. The formulas are designed to be gentle and effective, prioritizing non-harmful ingredients. Products are available for online purchase with delivery services.