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AZYA is the only direct-to-consumer wine merchant in China. Great wine is hard to find & recognise in China – given the high(er) barriers to entry for smaller wineries, there is a proliferation of fake wines and white labels. We select and directly import the very best European niche wines and sell it almost exclusively online to our targeted growth-segment: affluent millennial consumers.

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Monthly traffic trends

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Traffic sources

Channel mix across the latest month

Search42.0%
Direct33.0%
Referral15.0%
Social10.0%

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