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Better Off is an online estate planning service designed to make the process of creating legally effective estate documents accessible, affordable, and straightforward. The company provides tools to help individuals and couples document their wishes for health care, finances, childcare, and asset distribution in case of illness, accident, or death. Better Off offers two main types of estate plans: Essential Will and Comprehensive Trust. The Essential Will covers basic needs like medical directives, financial power of attorney, and guardianship for children, while the Comprehensive Trust includes all the benefits of a will plus additional features to avoid probate court and keep estate details private. The platform is designed by experienced estate planning attorneys and ensures that all documents are personalized to the user's life and compliant with state legal codes. Better Off emphasizes transparency by allowing users to explore the entire planning process for free before committing to payment, which is only required when ready to download the final documents. The service also offers optional membership for ongoing updates and attorney support for additional guidance. Better Off prioritizes security with SOC 2 Type II and HIPAA-compliant practices to protect user data.

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Direct33.0%
Referral15.0%
Social10.0%

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