BooleanMaths Pulse
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BooleanMaths is a marketing analytics and attribution platform designed to optimize ad performance and improve return on ad spend (ROAS) for D2C brands. The platform specializes in fixing ad targeting on Meta and Google Ads through conversion APIs, providing accurate marketing attribution to understand user journeys. BooleanMaths offers tools to track true conversion paths, analyze touchpoints, and make data-backed decisions to optimize ad spend. The platform features one-click integration of conversion APIs with Meta and Google Ads, no-code API integrations, and advanced tools like fingerprinting to track visitors across sessions. Additionally, BooleanMaths provides short links for tracking marketing campaigns, influencers, and social media, along with custom domains and UTM parameters for precise campaign tracking. The platform is built for growth teams and integrates with Shopify, Klaviyo, Mailchimp, and more to centralize marketing intelligence.
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