BrightFunnel by Terminus
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BrightFunnel by Terminus is a marketing analytics and revenue intelligence platform based in San Francisco. Founded in 2012, it became part of Terminus in 2017. BrightFunnel specializes in providing B2B marketers with tools to measure the impact of their marketing activities on revenue. Its offerings include AI-powered multi-touch attribution, account-based measurement, and revenue funnel analytics. The core product is the Revenue Intelligence Suite, which connects marketing efforts to revenue at the account level. This suite supports data-driven decision-making, sales alignment, and campaign optimization. BrightFunnel serves various industries, including advertising and marketing, B2B, and enterprise software. Its technology enhances Terminus's capabilities in account-based marketing and analytics, contributing to a comprehensive go-to-market platform.
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Revenue & Pricing
Revenue insights
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Website visits over the past 12 months
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Organic opportunities driving discovery
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Channel mix across the latest month
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