Can Marketing Save the Planet?

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Championing education and awareness around sustainable marketing education. Supporting people, organisations, L&D teams to build skills to equip themselves to succeed in the sustainability transition. Programmes include: - The Sustainable Marketer - an overview programme equipping today's Marketers with competence and confidence to take leadership in supporting the organisation's sustainability agenda. - Sustainable Marketing Strategy - considering the practicalities of mobilising a marketing strategy aligned with organisational sustainability objectives, considering a responsible marketing lens that drives impact and results. - Carbon Literacy for Marketers - a certification course via The Carbon Literacy Trust. Supporting Marketers in understanding the climate science, and the role marketing plays and can play in supporting positive solutions. - Effective ESG Communication - considering the landscape of ESG and the critical importance of communication strategies, words, language, regulation. - Effective Sustainable Communications - Diving into the various communication media to connect with audience to create engaging narratives that inspire action beyond sales. - Greenwashing 101 - All you need to know about Greenwashing and how to mitigate the risk. - Social Marketing and Cause Marketing - Looking beyond products and services to consider broader actions and impacts that can be achieved for people, planet and profits. - Sustainability Leadership - Considering the changing business landscape and the range of skills required to succeed in navigating the complexities of driving profits with purpose. - Skill building for the Sustainability Transition - Ensuring teams are educated and aware as part of their own learning development, onboarding. To support the expansion of education and awareness around carbon literacy, sustainable marketing, Can Marketing Save the Planet has a formal education track and an informal education track.