Channel99

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Channel99 is an AI-powered B2B performance marketing platform founded in November 2022 and based in Sausalito, California. The company focuses on measuring target account performance across various channels, providing insights into reach, engagement, and financial ROI. This helps businesses eliminate marketing waste and optimize their investments. Channel99 was co-founded by Chris Golec and Peter Thompson, and it is supported by several investors, including Jackson Square Ventures and Norwest Venture Partners. The platform features a proprietary B2B tracking pixel for cookie-less, account-level measurement of off-site engagement linked to on-site behavior and CRM outcomes. It offers account identification and analytics to benchmark performance across channels and provides AI-driven insights for optimizing pipeline metrics. Channel99 primarily serves the B2B marketing industry, helping enterprises measure ROI and align marketing and finance efforts to reduce customer acquisition costs.