deltaDNA

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deltaDNA is a gaming analytics company founded in 2010, originally as GamesAnalytics, and later rebranded to focus on free-to-play (F2P) game developers. Headquartered in Edinburgh, Scotland, deltaDNA specializes in real-time data analytics, player relationship management, and personalization tools. The company combines expertise in the gaming industry with advanced marketing analytics to provide developers with detailed insights into player behaviors and engagement. The company offers an analytics and player engagement platform that features real-time analytics, player segmentation, and predictive modeling. Its technology processes vast datasets quickly, allowing developers to analyze player data and implement targeted interventions efficiently. With a team of data scientists, game designers, and software engineers, deltaDNA aims to enhance player experiences and maximize lifetime value for F2P games. The company has raised $4.3 million from notable investors and was acquired by Unity Technologies around 2019-2020.