Eat Grim

Visual Preview

Website thumbnail

Eat Grim IVS is a sustainable startup based in Copenhagen, Denmark, founded in 2018. The company focuses on reducing food waste by sourcing and selling "ugly" and surplus organic fruits and vegetables that do not meet conventional beauty standards. Its mission is to combat the significant amount of produce wasted due to aesthetic requirements by shortening supply chains and minimizing transport emissions, while also ensuring that more money goes directly to farmers. Eat Grim operates as a marketplace and direct supplier, offering subscription-based veggie boxes to private consumers and connecting farmers with food businesses. Their key offerings include the Family Box, which features a selection of fruits and vegetables, and the Mixy Box, which includes a variety of familiar and unfamiliar vegetables. All produce is organic and sourced directly from farms, helping to save approximately 700 tons of produce from waste since its inception. The company also developed the Grimdex tool to measure environmental savings in water, CO2 emissions, soil, and packaging.