Embrace

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Embrace is a French software company founded in 2015, specializing in automation, orchestration, and collaboration tools for the media and entertainment industry. The company focuses on enhancing content creation workflows, particularly in video and graphics supply chains. Embrace develops low-code platforms that streamline processes, connect teams, and boost productivity, enabling the delivery of over 1.2 million promos across more than 50 TV brands. The company offers modular, enterprise-grade software solutions, including Automate-IT and Pulse-IT. Automate-IT is a leading platform for automated content generation and delivery, built on Adobe After Effects. Pulse-IT serves as a media-oriented business process management tool that optimizes and monitors broadcast and digital processes. Embrace's tools support integration with popular software like Adobe Premiere Pro and Frame.io, and they leverage AI for tasks such as transcription and asset management, promoting a unified media supply chain for efficient operations.