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Folk is a British clothing company founded in 2002, recognized for its stylish and casual apparel that merges streetwear with an architect-designer aesthetic. The brand focuses on quality fabrics and craftsmanship, featuring simple patterns enhanced by thoughtful details like unique buttons and pocket linings. Folk's collections are designed to be approachable, reflecting an inclusive spirit. The company operates three stores in London and has strong wholesale partnerships with similar fashion retailers. Folk's product offerings include well-made casual clothing with a modern British influence, appealing to customers who appreciate quality, detail, and a minimalist style. The brand targets individuals seeking comfortable and thoughtfully designed everyday wear that emphasizes craftsmanship and subtlety.

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Channel mix across the latest month

Search42.0%
Direct33.0%
Referral15.0%
Social10.0%

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