FOREPLAI
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Social and streaming algorithms are an existential threat to independent music. The proof? Only the major labels and the top 1% of artists benefit from algorithmic streaming. For everyone else, the economics are unfair and unsustainable. As fans, our time, energy, and money sustain the ad-supported and subscription-based services that exploit our favourite artists and labels. The music we love, the people who make it, and the people we share it with deserve better. That's why we exist. And it all starts with independent music in the UK.
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