Formabilio
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Formabilio is an Italian e-commerce brand founded in 2012 by Maria Grazia Andali. The company specializes in furniture, lighting, and home accessories. It operates a unique dual-platform business model that combines e-commerce with crowdsourced design. Each month, Formabilio hosts online design contests, allowing designers to submit their ideas while potential buyers can rate and select their favorite designs. The products offered by Formabilio are the result of these design competitions, showcasing innovative concepts developed through community engagement. This approach not only fosters creativity but also connects designers directly with consumers, creating a dynamic marketplace for home furnishings.
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