Forward

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Forward is a UK-based software company founded in 2022 by Altug Beser and Boris Rino. The company offers a Digital Sales Room platform that centralizes resources, tools, buyer interactions, and deal processes into a single, shareable workspace. This platform aims to simplify B2B sales by replacing traditional email communication with collaborative digital spaces. Forward rebranded from its original name, Simpliciter, in September 2023. The Digital Sales Room software includes features such as personalized workspaces, mutual action plans for task management, engagement analytics for tracking buyer interactions, and live chat for direct communication. It also offers templates for sales proposals and deal management tools to enhance efficiency and collaboration. The platform supports various roles in sales, including account executives and sales leaders, and is designed to improve sales cycles and engagement rates. Forward's solutions are tailored to optimize the entire buyer journey, from initial engagement to onboarding.