FreshX

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FreshX is a supply chain software startup based in New York City, specializing in temperature-controlled logistics for the cold chain, particularly in refrigerated less-than-truckload (LTL) freight. Founded in 2020, the company focuses on helping food companies and freight brokers book, manage, and optimize transportation and storage, aiming to reduce complexity, waste, and costs. The company offers a user-friendly SaaS platform that provides instant pricing, carrier access, quoting, and booking for temperature-controlled freight. Key features include an instant pricing engine that delivers real-time quotes, seamless booking and management that connects users to top carriers, and a roadmap for future enhancements like cargo insurance and API integrations. FreshX serves a diverse clientele, including freight brokerages, food companies, and logistics professionals, and has applications in food banks and school meal providers. The company has achieved notable milestones, including a $1 million investment at the University of Chicago Booth New Venture Challenge for its cold chain innovations.