Green Alley Award

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The Green Alley Award, established by the Landbell Group in 2014, is Europe's first startup prize dedicated to the circular economy. It aims to recognize and support innovative startups that develop products, services, or technologies focused on optimizing resource use, reducing waste, and promoting sustainability. Over the past decade, the award has connected entrepreneurs with experts and established companies, fostering innovation and encouraging sustainable alternatives in various industries. The award offers a €25,000 prize to the top startup, along with networking and coaching opportunities with circular economy professionals. Each year, six finalists are selected—one through public voting and five by an expert committee—who then present their projects in live pitches. The initiative highlights a range of innovations, from sustainable materials to digital solutions, showcasing past winners like PulpaTronics and Aeropowder. The Green Alley Award continues to seek new innovators, contributing to a resource-efficient economy and supporting broader sustainability goals.