Groundswell
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Groundswell is a sales solution that integrates product usage data into tools like Salesforce and Slack. It automates sales workflows and prioritizes accounts without requiring sales representatives to adopt new software. The company focuses on enhancing sales efficiency by turning product usage data into actionable insights, known as "Sales Plays," directly within existing CRM systems. Founded by a team that includes Nick and Hari, Groundswell has secured funding from Village Global and other investors. Its core offerings include account prioritization, automated actions, and AI-driven tools for pipeline generation and prospecting. These features are designed to support product-led growth and improve sales processes by providing context-rich insights and automating routine tasks. Groundswell aims to streamline sales operations and enhance productivity for teams in the evolving sales tech landscape.
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