Herdify

Visual Preview

Website thumbnail

Herdify Ltd is a UK-based predictive analytics company founded in 2021. It specializes in AI-driven tools that utilize offline herd behavior and word-of-mouth to enhance marketing strategies and audience segmentation for brands, particularly in the travel, media, and advertising sectors. The company operates from Bracknell, Berkshire, and offers its services through a monthly SaaS subscription model. Herdify's platform employs machine learning and behavioral science to identify groups of brand enthusiasts and potential customers at a postcode level. Key features include monthly audience targeting data for integration with various advertising channels and CRM systems, an audience refinement tool for media planners, and predictive analytics that highlight geographical areas where brands are positively discussed. The company emphasizes ease of use and exceptional customer service, helping marketers achieve better ad performance while reducing costs.