Highstock

Visual Preview

Website thumbnail

Highstock is a privately held AI-powered B2B marketplace founded in 2024, based in London, UK, with a U.S. location in New York City. The company connects brands with excess unsold inventory to vetted global wholesale buyers, focusing on beauty and personal care products. Co-founded by CEO Camille van Horne and President Ashish Sinha, Highstock aims to maximize recovery value, preserve brand equity, and reduce waste. The core offering is a private AI-driven marketplace that automates the liquidation process for unsold inventory. For sellers, it generates visual catalogs, analyzes bids, and manages customs and fulfillment. Buyers benefit from access to high-quality products at competitive prices, smart-bidding tools, and seamless logistics. Highstock emphasizes privacy, fraud prevention, and sustainability by redirecting surplus goods to non-core markets. The platform has partnered with over 50 beauty and personal care brands and 100 vetted wholesale buyers, listing more than $100 million in inventory and diverting over 1 million pounds of product from landfills.