Hooked & Company

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Hooked on Phonics is a well-established brand of educational materials focused on teaching reading through phonics. Launched in 1987, it has gained the trust of over 5 million families and has become one of the longest-running reading programs for children. The program features a core reading curriculum that employs systematic phonics and scaffolded stories to help children learn letter-sound relationships. The company offers a variety of products, including interactive digital content, monthly workbooks, and custom-written storybooks that reinforce newly acquired skills. In addition to its original reading program, Hooked on Phonics has expanded to include offerings in Spanish, handwriting, and spelling, as well as supplementary programs that teach test-taking strategies and study skills. The primary audience includes families, schools, and homeschooling parents, targeting children ages 3 to 8.