Horrible Brands™

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Horrible Brands is a branding agency founded in 2022, with offices in Belfast, Northern Ireland, and Enmore, Australia. The agency focuses on creating bold and unconventional brand identities for businesses that want to stand out. It emphasizes radical authenticity and impactful branding, steering away from traditional corporate strategies. The agency offers a variety of services, including brand strategy, visual identity design, web design, and personal branding. It primarily serves small businesses and midmarket companies, with project sizes typically ranging from under $10,000 to $49,000. Notable projects include work for Fabled Creative and Hand Drawn Creative, where the agency provided comprehensive website development and business coaching. Horrible Brands is led by founder Kris and co-founder Aidan Harbinson, who are both active in mentoring and speaking within the creative community. The agency is recognized for its responsiveness and alignment with client values.