IAP - Istituto dell'Autodisciplina Pubblicitaria

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IAP - Istituto dell'Autodisciplina Pubblicitaria is an Italian non-profit association established in 1966. It serves as a self-regulatory body for the advertising sector, promoting honest and truthful commercial communication. IAP aims to protect consumers, ensure fair competition among businesses, and maintain the editorial integrity of media. IAP operates under the Italian Civil Code and functions as a comprehensive self-regulation system involving advertisers, creative agencies, and media outlets. Its key activities include pre-publication reviews of advertising campaigns, handling complaints from consumers and competitors, and monitoring compliance with advertising standards. The organization emphasizes rapid responses to cases and maintains independence in its operations. IAP is a member of the European Advertising Standards Alliance and collaborates with Italy's competition authority to uphold ethical advertising practices.