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iara. is a beauty booking and social networking platform based in Paris, France, founded in 2023. It serves as a mobile application that connects independent beauty professionals with clients, facilitating appointment scheduling and referrals. The platform is designed for over 100,000 independent aestheticians, providing them with tools to manage their businesses effectively. For beauty professionals, iara. offers features such as 24/7 online booking, a business management dashboard, client follow-up forms, and in-app messaging. Clients can discover beauty professionals through an interactive map, access detailed treatment definitions, and participate in a referral commission system that rewards them for recommending services to others. The platform also includes features for treatment inspiration and personalized follow-up tracking. iara.'s unique social referral system allows both beauty professionals and clients to benefit from word-of-mouth recommendations, creating a mutually advantageous network. The platform emphasizes ease of use, with a free plan that includes unlimited appointments and basic management tools.

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Channel mix across the latest month

Search42.0%
Direct33.0%
Referral15.0%
Social10.0%

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