Layup

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Layup Labs, Inc. was an AI-powered platform that provided real-time, in-app guidance to enhance user experience for software products, primarily targeting SaaS companies. Their innovative solution focused on user onboarding, feature adoption, and reducing support needs through an AI-driven "second cursor" agent that could be integrated with just one line of code. Layup served over 3 million users across various B2B and B2C platforms, emphasizing compliance with HIPAA, GDPR, and SOC2. The core product offered zero-effort onboarding, always-on feature tours, and real-time adaptive assistance, which helped users engage more quickly and reduced the number of support tickets. Layup's features included a self-serve guide builder, dynamic guidance that activates when users encounter difficulties, and maintenance-free guides that adapt to product changes. The company was backed by Y Combinator and other investors, and on November 25, 2025, the Layup team joined Whatfix to further develop AI-native digital adoption platforms.