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Loom is a UK-based upcycling platform that connects customers with skilled designers to transform existing garments into unique creations. Founded by Daisy Harvey, Loom aims to address fashion waste by making upcycling accessible and scalable. The platform launched its app in February 2025 and has quickly gained popularity in the sustainable fashion sector. Loom offers several core services, including garment redesign, where users can upload photos of clothing items for bespoke suggestions from designers. The platform features a network of over 100 artisans who provide services such as dyeing, embroidery, and full garment transformations. Additionally, Loom is expanding its business-to-business services, utilizing AI and machine learning to help brands reinvent unsold and damaged stock. Currently operating in the UK, Loom is focused on expanding into major cities like Bristol, Manchester, Leeds, and Edinburgh. The company has received angel investment and won an Innovate UK Creative Catalyst grant, reflecting its commitment to sustainability in fashion.

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Direct33.0%
Referral15.0%
Social10.0%

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