Lubera

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Lubera is a Swiss nursery and fruit breeding company founded in 1993 by Markus Kobelt, located near Lake Constance in Buchs. The company focuses on developing and propagating innovative fruit varieties, particularly in apple breeding and small fruit production. Lubera's main products include potted fruit trees for home gardeners, red-fleshed apple varieties branded as Redlove, and pawpaw plants. The Redlove apples are notable for their unique color and flavor, maturing at various times from mid-August to early October. Lubera also offers fruit tree propagation and breeding services, utilizing cross-breeding programs to create new apple varieties. To enhance its reach in the commercial fruit industry, Lubera has formed partnerships, including a collaboration with Fruture to supply red apple varieties and an agreement with Suttons to provide Redlove trees to gardeners in the UK. The company has also licensed production rights for Redlove tree propagation to a Chinese entity.