M2050

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Launching an independent MEDIA when you are a BRAND ❓ An ambitious bet faced by Lyko with the launch of M2050... The weekly news of mobility, is based on Lyko's slogan. « Connecting the Mobility World » A leitmotiv that has always pushed us to instill our vision of tomorrow's mobility. An ecosystem, in full ebullition, with mobility that must be more connected, more integrated, more sustainable, and more inclusive. This is the goal of all local authorities and mobility service providers in the years to come. And it is in this line that we wanted to be at the initiative of the very first professional media dedicated to mobility. An engaged and participative media offering to all these actors the keys of actions to understand and contribute actively to these new paradigms and contemporary issues of mobility. Beyond the informational aspect, it is a whole enterprise of awareness and education that M2050 initiates. As a true pathfinder, we want to raise awareness of the various opportunities and challenges related to mobility, at the intersection of a digital and energy transition. This approach must come from both public and private players, but also from the citizens themselves. Indeed, each of them has a role to play and success is the result of everyone's commitment. And it is for this reason that we wish to bring the word of all the protagonists who will take part in the change. And this, through expert forums, studies, polls, surveys... The aim is to engage and inspire hundreds of thousands of people to take action at their own level, for more connected, integrated, sustainable, and inclusive mobility by 2050! So, ready to join the movement? #M2050