MachineryPete.com

machinerypete.com
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MachineryPete.com is a prominent online marketplace for buying and selling used farm, construction, and agricultural equipment. Founded in 1989 by Greg Peterson and based in Chicago, IL, the platform connects over 1.4 million monthly active shoppers, including farmers, ranchers, and dealers, with a wide range of equipment listings and innovative search tools. The company offers advanced features for searching and discovering equipment, including saved searches, price drop alerts, and auction price data. Sellers can choose to list their items directly or partner with dealers, benefiting from a network of over 1,100 stores and access to a vast database of farmer records. MachineryPete.com also provides additional resources such as a dealer directory, blogs, podcasts, and financing options through a partnership with FBN Finance. With nearly 35 years of experience, MachineryPete.com emphasizes efficient connections between buyers and sellers in the agricultural equipment market.

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Channel mix across the latest month

Search42.0%
Direct33.0%
Referral15.0%
Social10.0%

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