MentalUP is an award-winning educational platform designed for children aged 4 to 13 (and even adults) that offers gamified exercises to develop cognitive skills such as attention, memory, visual intelligence, and logical reasoning. The platform provides a wide range of engaging games and challenges that cater to different age groups and skill levels. Its unique approach combines entertainment with education, making learning a fun experience for kids while also helping parents track their progress and identify areas for improvement. With over 10 million users worldwide, MentalUP has gained recognition for its effectiveness in supporting child development and has received several awards, including the Evidence of Impact Award by University College London.