museumPASSmusées

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museumPASSmusées is a Belgian organization that offers the largest museum subscription pass in the country. Launched in 2018, the pass provides unlimited annual access to over 250 museums across Flanders, Wallonia, and Brussels for a fee of €64.95, with a social tariff option available at €12.95. The initiative aims to encourage more frequent visits to cultural sites, helping to reshape the perception of museums. Since its inception, museumPASSmusées has sold over 1 million passes, generating more than 30 million euros in reimbursements to participating museums. In 2025, it had 235,000 active holders who made 1.3 million visits. The organization also launched a digital app in 2022, which has been downloaded over 130,000 times and serves as a mobile pass and museum guide. Pass holders enjoy additional perks, including discounts on train tickets, enhancing their overall experience.