MutualMarkets
mutualmarkets.aiVisual Preview
MutualMarkets is an AI-powered co-marketing platform that connects brands with TV shows and movies to create collaborative advertising campaigns. Founded in 2021 by Alan and Eric Gould, the company is based in the United States and employs 57 people. It has raised less than $5 million in funding. The platform aims to make brand partnerships accessible to companies of all sizes, addressing challenges in modern advertising such as ad fatigue and new privacy regulations. MutualMarkets offers a marketplace that streamlines the co-marketing process through partner discovery, direct connections between brands and content owners, and campaign creation. The platform claims to improve ad ROI significantly through entertainment partnerships, with video ads achieving higher clickthrough rates compared to industry norms.
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