Not Basics

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Not Basics is a UK-based sustainable fashion brand founded in 2020 by sisters Katie and Amanda. The company specializes in premium organic cotton basics and wardrobe essentials, aiming to provide skin-friendly and breathable clothing designed for comfort and durability. Not Basics offers a variety of products, including bodysuits, tops, underwear, loungewear, and core wardrobe essentials in timeless designs. The brand is committed to sustainability and ethical manufacturing, partnering with certified manufacturers to ensure responsible production practices. Not Basics has pioneered the world's first underwear made from deadstock t-shirt waste, transforming textile waste into desirable products. The company focuses on small batch production to maintain quality and reduce waste. Their clothing is designed with sensory-conscious features, ensuring comfort for individuals with skin sensitivities and allergies. Not Basics serves conscious shoppers who value transparency and quality in their clothing choices.