optikum - Magazin für Augenoptik und Optometrie

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optikum GmbH is an Austrian company founded in 1996, dedicated to communication within the ophthalmic field. Based in Vienna, it operates a specialist magazine and an online platform for opticians, optometrists, and industry professionals. The company launched its online trade magazine, "Optiker Online!" in 2002, which features over 4,200 articles related to optics and optometry. This platform is a key resource in the industry, with articles averaging 2,500 reads in their first year. The core offering is the optikum digital magazine, which provides updates on industry news, trends, and events. The company also offers advertising and content packages, including professional articles and promotional placements. Additionally, optikum runs an industry portal for opticians and hearing care professionals and provides training for opticians. The company emphasizes reliable publication and serves as a vital communication channel for the Austrian optics sector.