Pace

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Pace is an enterprise sales management platform founded in 2021 and based in New York City. The company focuses on helping B2B software companies enhance their sales processes by merging product-led growth with effective enterprise sales strategies. Pace's platform supports revenue-generating teams at product-led SaaS companies by integrating commercial information from CRMs with real-time product usage data. This integration provides sales teams with actionable insights, enabling proactive revenue acceleration and data-driven decision-making. Key features include real-time data integration, timely alerts for high-value opportunities, and customer journey orchestration to streamline sales and marketing efforts. Pace operates in a hybrid sales environment, complementing existing CRM systems rather than replacing them. The company secured $5 million in seed funding in August 2022 and is backed by notable investors, including Work-Bench Ventures and AlleyCorp, along with leaders from various enterprise software companies. Justin Dignelli, the founder and CEO, has a background in harmonizing product-led strategies with enterprise sales.