Performance Marketing Association

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The Performance Marketing Association (PMA) is a non-profit trade association established in 2008 and based in Middletown, Delaware. The organization aims to enhance the visibility of performance marketing, a significant sector that includes over 200,000 businesses and individuals. The PMA is dedicated to advocating for the interests of online advertising companies and promoting the value of performance marketing. The PMA defines performance marketing as a model where advertisers pay marketing companies based on specific actions, such as sales or leads. The association supports the growth of this industry, recognizing the increasing shift towards performance-based marketing among advertisers with limited budgets. The PMA boasts a diverse membership, including prominent industry leaders like Awin Group, CJ, and PartnerCentric, along with hundreds of other companies involved in various aspects of performance marketing.