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Petme is a digital platform and social network designed for pet lovers, connecting over 1 million users in Italy. Operated by PetMe Srl, a subsidiary of Ebano S.p.A., it offers a range of services including pet sitting, community engagement, and a wealth of informational content. The platform features a mobile app for iOS that allows pet owners to find qualified pet sitters, dog walkers, and caregivers easily. In addition to pet care services, Petme serves as a hub for pet-related news, podcasts, and expert advice. It also provides business advertising tools tailored for the pet industry, helping companies like food brands and veterinarians reach engaged audiences. Features include targeted advertising, enhanced business profiles, and priority search placement, making it a valuable resource for both pet owners and businesses in the pet care sector.

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Channel mix across the latest month

Search42.0%
Direct33.0%
Referral15.0%
Social10.0%

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