Podsights

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Podsights is a podcast advertising analytics and attribution platform that helps advertisers optimize their campaigns through cross-platform measurement and audience insights. Founded in 2018 and based in New York City, Podsights raised $5.23 million from various investors before being acquired by Spotify in February 2022. The company specializes in measuring podcast advertising effectiveness, providing insights into audience demographics, listening habits, and conversion rates. Its features include attribution models that link podcast ads to actions like website visits and sales, as well as integration with various podcast platforms and advertising networks. Following its acquisition, Podsights' technology was integrated into Spotify Ad Analytics, enhancing capabilities for audio ads and global podcast measurement. Podsights collaborates with major podcast publishers and serves a wide range of brands and agencies within Spotify's ecosystem.